Friday.
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Hire Friday.
It actually works.

It shows up where the work already happens and handles the research, the data analysis, and the execution drafts. You review, approve, and stay in control.
🔒 Human-in-the-loop. Nothing ships without your say.
# growth3 members, 1 app
Maya
friday, how did last week go and what should we do more of? 👀
Fridayapp
CAC down 12%. 📈 UGC #4 is winning, so I drafted 6 new variants for you.
Week of Aug 4 · draft
Spend$18,420
CAC$31.80
Best creativeUGC #4, 2.1x
6 new variantswaiting on you
Approve and launchShow me the variants
Maya
🎉 approved. also post this to #exec every Monday
Fridayapp
✅ Live. Standing order set for Mondays at 8, and I will flag anything that needs a decision.
01
Add Friday to Slack
One workspace app. No migration.
02
Point it at your stack
Ads, analytics, docs, tickets.
03
Brief it like a teammate
Nothing ships until a human approves.
Start the day ahead

It did the research before you asked.

Not started when you ask. Finished before you arrive. By the time you open Slack the numbers are pulled, the drafts are written, and the one decision that needs you is at the top.
Growth report, week of Aug 4 sample
Posted by Friday to #growth, 8:00 AM
Spend
$18,420
on plan
CAC
$31.80
12%
Signups
579
19%
Payback
41d
3 days
Where the money worked
UGC #42.1x
Founder story1.5x
Feature demo1.1x
Static carousel0.6x
Needs your verdictFriday recommends moving $3,000 from carousel into UGC, and has six variants drafted. It will not move a dollar until you say go.
Your employees

They get sharper the longer you work with them.

Growth, research, customer support, analytics. Each one acts on its own memory, within the permissions you grant, and gets better at your business every week you work with it.
More employees coming soon
Growth employee
Demand, spend, and the pages that bring people in
  • What is happening in your market“who is winning in our category right now?”
  • Your campaign report, every morning“how did yesterday go?”
  • Build the creatives“make six variants of the winner”
  • Build SEO pages from your own data“turn our support questions into pages”
  • GEO insights, city by city“where should we spend next month?”
  • UGC stats, script, and game plan“which UGC is working, and what do we shoot next?”
  • A support question becomes a ranking page“people keep asking about pricing”
Research employee
The homework, done before the meeting
  • Size a market before you commit“how big is this actually?”
  • Take apart a competitor“what changed on their pricing page?”
  • Read every customer call for you“what did the last twenty calls say?”
  • Tell you when a competitor moves“let me know if someone launches near us”
  • Show the source for every number“where did this come from?”
Customer support employee
Every customer question answered, nothing left waiting
  • Draft the reply, you send it“answer this the way we usually do”
  • Find what people keep getting stuck on“what is the real problem here?”
  • A repeat question becomes a help page“we have answered this forty times”
  • Escalate the ones that need a person“which of these should I not answer myself?”
  • Keep your saved replies current“our refund policy changed”
Analytics employee
The number, and what it actually means
  • The weekly readout, already written“what happened last week?”
  • Tell you the moment a number moves“signups dropped, why?”
  • The number behind the number“is that real, or is it seasonality?”
  • Explain a dashboard in plain words“explain this chart to the team”
  • Answer a data question without a query“how many people came back after 30 days?”
Be Freed

Hand over the part that repeats.

Friday automatically detects anything that is automatable and does it for you. Summaries, research, analysis, first drafts. Nobody has to sit down and define a workflow.
Who is winning in our category
Competitor A · 41%You · 23%Competitor B · 19%
Share of voice
Pulled from search, social, and review sites.
See the breakdown
How did yesterday go
$31.80
CAC down 12%
In the channel at 8:00, before standup.
Open report
Six variants of the winner
6 drafted
Three hooks, two formats. Waiting on your pick.
Review variants
Turn support questions into pages
41 pages
From 1,900 real tickets. Every draft cites its ticket.
Read drafts
Where should we spend next month
Austin CAC $22
Same budget, reallocated by region.
See the map
Which UGC is working
61% watched
Top hook is the first two seconds, hands only.
See the scripts
People keep asking about pricing
Needs verdict
One page, one script, one game plan. A human signs off.
Open the draft
Who is winning in our category
Competitor A · 41%You · 23%Competitor B · 19%
Share of voice
Pulled from search, social, and review sites.
See the breakdown
How did yesterday go
$31.80
CAC down 12%
In the channel at 8:00, before standup.
Open report
Six variants of the winner
6 drafted
Three hooks, two formats. Waiting on your pick.
Review variants
Turn support questions into pages
41 pages
From 1,900 real tickets. Every draft cites its ticket.
Read drafts
Where should we spend next month
Austin CAC $22
Same budget, reallocated by region.
See the map
Which UGC is working
61% watched
Top hook is the first two seconds, hands only.
See the scripts
People keep asking about pricing
Needs verdict
One page, one script, one game plan. A human signs off.
Open the draft
Results, not process

It lives where you already work, and delivers results, not process.

No dashboard to check and no process to adopt. Friday shows up in the thread you are already in and hands back finished work.
Message it here
SlackiMessageGmail
Message Friday the way you message a colleague, in Slack, iMessage, or email. It answers in the same thread.
It reads and writes in
Google DriveCalendarNotionLinear
Docs, calendars, notes, and tickets your team already keeps. Nothing to migrate.
Where you stay in control

Nothing ships without your say.

It asks before it spends
Budget changes, launches, and anything that goes public all wait for a named person to approve.
It remembers, within what you allow
Friday keeps what it learns about your brand, your numbers, and your preferences, and acts on that memory only within the permissions you grant.
You can hand it back
Take any task back from Friday at any point. The work so far stays where your team can see it.
One brief away

Give Friday the busywork.

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Friday.